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Builder Promotional Label Guidelines

>Builder Promotional Label

What is the WaterSense builder promotional label and how is it different from the other WaterSense promotional marks?

The WaterSense builder promotional label is used by builder partners to communicate that they build WaterSense labeled new homes. The builder promotional label may only be used by WaterSense builder partners that offer WaterSense labeled new homes or are in the process of labeling newly constructed homes.

What does the WaterSense builder promotional label look like?

The builder promotional label is a solid-color, house-shaped mark that includes the WaterSense label and "we build" written above the label. The colors used to make the label are Pantone 364 (green) and Pantone 641 (blue), and the fonts are Rotis Semi Serif – 65 and Helvetica Roman. The WaterSense builder promotional label must be reproduced so that all of its components are legible. The mark should not be distorted or altered in any way. Pictured below is the builder promotional label with a blue and a black background, as well as a pure black and white version. All these versions are available for use by WaterSense builder partners.

>Builder Promotional Label

How and where should the WaterSense builder promotional label be used?

Only builders or residential construction companies that have in place a signed, current WaterSense partnership agreement with EPA may use the builder promotional label. The builder promotional label should be used by builder partners to clearly identify themselves as builders of WaterSense labeled homes. Use of the builder promotional label in materials is an easy, visual way for builders to alert customers that they build water-efficient homes that help consumers save on water and energy costs without sacrificing quality or curb appeal.

The WaterSense builder promotional label can be used on various materials, such as:

  • Construction site signage
  • Yard signs
  • Brochures
  • Advertisements
  • Model home materials
  • Trade show displays
  • Truck magnets
  • Web sites

Is there anywhere we may not use the builder promotional label?

The builder promotional label should never be used to imply that any home the partner builds is WaterSense labeled. In addition, the builder promotional label, like the WaterSense label, may not be used in any way to imply that new homes that have not met WaterSense criteria are labeled or that EPA endorses labeled product(s), manufacturers, retailers, distributors, builders, organizations, accrediting bodies, new homes, new homes program administrators, licensed certification providers, other partners, certification programs, or any certified professional.

How can we be sure we are using the WaterSense builder promotional label properly?

EPA is happy to review your pre-press promotional items, draft Web sites, or other materials that use the builder promotional label. To help us maintain the integrity of the program and its brand identity, we also ask that you alert EPA to any concerns you may have or possible misuse of the WaterSense builder promotional label in your industry.

How are WaterSense brand violations handled?

To protect the integrity of the WaterSense brand and marks, EPA will enforce these builder promotional label use guidelines and determine whether uses of the promotional label are appropriate. EPA will contact anyone who misuses the builder promotional label in writing or by phone. Violators will be given time to correct the error(s), depending on the severity of the violation and the medium in which the violation appeared. Dispute resolution procedures, outlined in the WaterSense Program Guidelines, will go into effect if a correction is not made to EPA's satisfaction.

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