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Media Resources

The Importance of Water Efficiency

Water is vital to the survival of everything on the planet and is limited in supply. The Earth might seem like it has abundant water, but in fact less than 1 percent is available for human use. While the population and the demand on freshwater resources are increasing, supply remains constant. In fact, a government report (PDF) (1 pg, 157K) Exit EPA Disclaimerfound that water managers in 40 of 50 expect water shortages in some portion of their states under average conditions in the next 10 years.

Managing water is a growing concern in the United States. Communities across the country are starting to face challenges regarding water supply and water infrastructure.

Get the Facts

These statistics and facts about WaterSense and water efficiency can help you enhance your article.

Saving Water for Future Generations

WaterSense makes it easy to find and select water-efficient products and ensures consumer confidence in those products with a label backed by third party certification. Certifying organizations help maintain the WaterSense integrity and credibility by verifying and testing products for conformance to WaterSense specifications, efficiency, performance, and label use, as well as by conducting periodic market surveillance.

WaterSense also recognizes water-efficient new homes and some professional service programs that meet WaterSense specifications by incorporating a strong water efficiency component.

For more information about WaterSense, please see the Every Drop Counts fact sheet.

We're for Water

WaterSense sponsors the national "We're for Water" outreach campaign to encourage Americans to try simple water-saving behaviors in and around the house and show their commitment by taking the I'm for Water Pledge.

Media can use the WaterSense editorial calendar (2 pg, 1.6MB, About PDF) to develop timely campaign–related leads throughout the year, and are invited to contact WaterSense to request guest blogs, infographics, or other content to align with each calendar topic. For more information, follow WaterSense on TwitterExit EPA Disclaimerand "like" the WaterSense Facebook pageExit EPA Disclaimer.

When Do I Use The WaterSense Label or WaterSense Program Logo?

If you are reminding readers to look for the WaterSense label, please review the Media Label Use Guidelines. WaterSense label
If you are talking about the WaterSense program in general, please review the Media Logo Use Guidelines. WaterSense program logo

Please contact the WaterSense Helpline or (866) WTR-SENS (987-7367) if you have questions about the program or to request either file for use in your publication.

Press Releases for the WaterSense Program

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