Wednesday, May 9, 2007
Two-hour audio Web broadcast

Eastern: 12:00 pm – 2:00 pm Central: 11:00 am – 1:00 pm
Mountain: 10:00 am – 12:00 pm Pacific: 9:00 am – 1100 am

Please click on the "Launch" button below to view the archived version of the presentation.

Session Description

This webcast will build on themes from the August 2006 Webcast “Using Outreach and Public Involvement to Meet Your Stormwater Phase II Goals.” Nancy Lee, a national expert on communications and social marketing, will lead a discussion on key Social Marketing techniques to improve the delivery and effectiveness of your stormwater outreach and education programs, and engage citizens in greater awareness and crucial behavior changes. Nancy will present 10 social marketing principles that you can put to use with vivid stormwater examples and applications. Second guest speaker, Jack Wilbur, recently published “Getting Your Feet Wet With Social Marketing: A Social Marketing Guide for Watershed Programs.” He will present examples and lessons learned from watershed outreach campaigns, as well as worksheets and resources in the book that you can use in your outreach programs.


Nancy Lee, Social Marketing Services, Inc.
Jack Wilbur, Utah Department of Agriculture and Food
Nikos Singelis, EPA’s NPDES Stormwater Program


Note: We are now offering certificates for those who participate in the live webcast. In order to receive the certificate, you must participate in the web cast (e.g. poll questions and survey at the end). You'll be able to download the certificate after the webcast has concluded.

Additionally, for the first time in this stormwater webcast series, EPA will be showing a few video clips. In order to view these video clips, you'll need the most recent version of Adobe Flash Player. Please use this link to download the most recent version of this free software:

Remember to test your system because you must have the capability of playing sound in order to attend this webcast. You do not need a telephone in order to hear the webcast - a computer with sound is required. The "test your system" link is below. If you need additional technical support, click on the "Help" link below. Also, this webcast is free!!
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