Landfill Methane Outreach Program
Checklists for Groundbreakings, Ribbon Cuttings, and Site Tours
Marketing & Communications Toolkit
You’ve reached a milestone with your landfill gas (LFG) energy project—you’re ready to break ground, go on line, or expand. Consider organizing an event inviting the community and the media to come to the landfill so they can see the actual setting or project. Once people are more familiar with your project, they are more likely to support it. Plus, your project is educational and may be of interest to school children, environmental organizations, and others for field trips. Public safety is one of several things to consider when implementing a site tour or other event. The two checklists below provide ideas to help plan safe and informative events.
Ground-Breaking and Ribbon-Cutting Ceremonies
A ground-breaking ceremony celebrates the start of construction on the LFG energy project. A ribbon-cutting ceremony is held when all project equipment has been installed and the project is set to begin. Depending on the amount of time it takes to install all necessary equipment and build your project, you may consider having two events.
LMOP Partners might want to consider involving LMOP in project ribbon-cutting events. By bringing LMOP on board, you can provide EPA recognition for project partners (e.g., the landfill owner/operator, end user, project developer) and expand your project’s exposure to the media.
Set your date. Choose a day that falls close to the start-up of your project or groundbreaking. Create an event agenda. Ideas to consider include:
- Tours of the facility
- Exhibit display area
Send out invitations. Remember to give people time to respond and mark their calendars. People on your invitation list could include:
- Neighborhood organizations
- Elected officials
- Community leaders
Create an accurate map to include with the invitation.
Contact and arrange for appropriate speakers. Remember to give them enough notice and let them know how long they will have to speak. Speakers you might consider include:
- Mayor or other elected official
- Representative from local utility or end user of the LFG
- EPA representative (regional, headquarters, or LMOP)
- Community leaders
Develop posters or signs to explain project.
Develop a press kit.
Contact local media to arrange for coverage of event.
Organize event logistics, including:
- A/V equipment
Reconfirm all logistics a week before the event. Call:
Contact LMOP for support, ideas, and speakers.
Proper safety precautions should be taken to ensure the safety of the public touring your facility, including appropriate footwear and clothing. You may want to provide goggles, earplugs, and hard hats as necessary.
Map out an easy-to-follow route that quickly moves people through the facility. You may also want to mark a “safe” path (such as a yellow line) for people to follow and clearly mark areas that are unsafe or off limits.
Train the tour guides to provide correct, easy-to-understand information to visitors.
Create signs that explain the purpose and features of major equipment and place them around the facility so that frequently asked questions are easily answered.
Develop a handout to help visitors fully understand your project.
Prepare an area of the facility as a meeting place, as a drop-off point, or simply as a place to gather after the tour.
Create a clear, faxable map to your facility. Clearly mark the meeting place on the map.
Send out a press release about the availability of tours.
Invite local school groups and organizations to tour your facility.