"[Manufacturers] can make a lot of cool cars, but if they are not suiting needs of consumers that’s a problem. ...We do our own evaluation of the vehicles and we also look at what the consumer really thinks through surveying. We look into reliability results, satisfaction, and what people are looking for when buying them. This year we conducted a survey, looking at what are the main things people are looking for when they are buying new cars …the number one is fuel economy by a 2:1 margin, we look at other factors like reliability, even safety, fuel economy wins. It is the primary reason why they are actually buying a new car."

- Jake Fisher, Director of Auto Testing Consumer Reports